Since its founding in 1953, nonprofit Great Smoky Mountains Association has provided more than $46 million in aid to the Great Smoky Mountains National Park — the most-visited park in the National Park Service — funding the scientific, historical and interpretive activities found in its 12 visitor centers, bookstores and interactive sites. Our team assists GSMA with its marketing and communications strategies, both for the general public and to its 34,000-plus membership base, while also promoting its educational products and services.